By Melissa Keogh
Six Barossa Valley businesses have combined forces to produce a campaign that aims to boost regional pride and local economic development.
Beautiful flowers, scrumptious food and a homestead once used as the set for beloved Aussie TV drama McLeod’s Daughters are just a few of the ingredients used in the four-minute promotional film clip which officially launches in September.
It shows each business arranging their products – the florist with her foliage, Winestains with its cheeseboards crafted from wine barrels – before settling down to share a feast at the Kingsford Homestead.
Winestains creative director Kristal Spencer is spearheading the campaign, which she says was inspired by Totally Locally.
Totally Locally is a social enterprise movement that allows local businesses to share branding and marketing tools to spread the importance of shopping locally to boost the economy.
“I felt it would be a great way to showcase what each business does while highlighting our great region and ideally showing the local and wider community what we’re capable of,” Kristal says.
“It can be a bit of a hard slug for small businesses, so having this collaborative approach can help each other out as well as enhance the region.”
The video and imagery will be published on each business’ website and social media channels.
Kristal says the collaborative approach allows the businesses to share the limelight instead of just one business showcasing its own products and services.
“The end goal would be to bring each business front of mind to our audiences, showing what we’re capable of and highlighting each of our skills and expertise,” she says.
“We all love where we live and (are) proud to showcase our beautiful region and the many thriving businesses developed within it.”
Williamstown photographer Matthew Dwyer donated his time and skills to shoot the campaign, a show of generosity Kristal says is typical of the Barossa Valley community.
“I’ve always felt collaboration is key in small business and you see many amazing businesses taking a step towards this,” she says.
“I love seeing new ways that businesses can look to work together.
“This was just one idea I hope will move forward into many more.”
Watch the video below.
Heading to the Barossa Valley this weekend? Check out our top five picks for the Barossa Gourmet Weekend – an event that attracts thousands of foodies and wine lovers to the region every year.
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