Making mark with wine barrels


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By Lauren Ferrone

Usually what’s inside the wine barrel is the thing most people care about, but Williamstown’s Kristal Spencer and dad, Peter, see it differently.

They’ve been reusing and recycling every part of wine barrels for the past few years. Using the shavings and even saw dust, the daughter/dad duo create quality craftsmanship homewares in their business Winestains.

Kristal was recently awarded the Northern Adelaide Entrepreneur Scholarship – a collaboration between Business SAStretton CentreElizabeth Community Bank (Bendigo) and Clientology.

Kristal and dad Peter reuse and recycle wine barrels – even the shavings and saw dust – to create quality craftsmanship homewares in their business Winestains (Photo: Zoe Campbell Photography & Design)

As part of the scholarship, she was accepted into the South Australian Young Entrepreneurs Scheme (SAYES) 2016 program, and will attend her first workshop tonight (Thursday, September 22).

SAYES assists young South Australians to develop a business idea or further enhance an already established one.

“Opportunities like SAYES is great at providing assistance for small businesses in South Australia. Ten or so years ago, creating this type of business would have been so much harder to do,” Kristal says.


(Photo: Zoe Campbell Photography & Design)

The Winestains journey started with winemaker dad, Peter, taking a couple of barrels home to make a few cheeseboards for family and friends.

“Dad was a winemaker at Bird in Hand so he had access to these old wine barrels which were either being thrown out or used for firewood,” Kristal says.

“I came home one day and saw what he was creating and thought there could definitely be a market for this,” she adds.

Trialling the idea of selling recycled wine barrels at local markets in 2011, Winestains now showcases their products in its own showroom in Williamstown, as well as its online shop.

With a combined background in graphic design and winemaking, Kristal and Peter create homewares; from serving trays, platters, tea lights, to coffee tables.


Kristal and Peter create homewares using aged wine barrels; from serving trays to coffee tables – or should we say ‘wine’ tables?

While beautiful to the eye, Kristal and Peter like to think there’s more than meets the eye with their homewares.

“It’s like coming full circle. We deal with a lot of South Australian wineries where we use their wine barrels which they’ve once stored their wine,” Kristal explains.

“And then we turn it into something different, such as a cheeseboard, which is then used at that same winery but for an entirely different purpose,” she adds.

“To be able to make something beautiful from something that would otherwise be used for firewood, and have little meaning, is nice,” she says.


Kristal and dad Peter are making their mark in the South Australian business world with their Winestains brand (Photo: Zoe Campbell Photography & Design)

Now Kristal and Peter are looking to expand the reach of their Winestains brand to Adelaide CBD retailers.

“We receive a lot of phone calls from city-goers who have to drive to the Barossa to buy our homewares,” she says.

“While many love travelling there to see the beautiful region, it’d also be fantastic to have somewhere in Adelaide where they can actually buy it firsthand.

“The support South Australia, in general, provides businesses to get up and running and guide them during the start-up phase is fantastic.”

More than 500 young entrepreneurs have graduated from SAYES in the past 18 years. A survey of 40 graduates last year shows they had created 531 new jobs and recorded a 2014-15 turnover of nearly $65 million.

Visit I Choose SA to find out how you can support our State by choosing South Australian businesses, products and services.

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