Your guide to WOMADelaide’s market scene


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By Melissa Keogh

Will you be one of 90,000 festival goers who dance the world away in Botanic Park at this weekend’s WOMADelaide?

The four-day open air festival is back from March 9–12, but aside from the beats, street theatre and visual artists, be sure to check out WoMade, a South Australian-only design market featuring some of the state’s best creators.

The market will showcase fashion, homewares, accessories and goodies designed and handmade locally.

WOMADelaide is one of the strongest instalments in Adelaide’s Mad March period, as almost half of attendees are interstate visitors, delivering $15.1m to the SA economy.

So do your bit in choosing SA by stopping by WoMade.

Stallholders include Bluebell Design, the Butcher Byrd, Colour This. Design and Print, Delilah Devine, Hello Cactus, Hey Reflect’o, Julie White, Naomi Murrell, One Thousand Lines, Renee Damiani Jewellery, Shanghai Lil & The Scarlet Fez, Squink, Wonder What You Were and Wrappa Reusable Food Wraps.

Here’s our top six WoMade picks:

1. Julie White 

Adelaide-based artist Julie White creates these beautiful bold and original silk scarves and specialty socks inspired by native flora and fauna, deserts and the sea.

She recently gained a Master’s in textile print at the prestigious Glasgow School of Art and her label is renowned in Adelaide fashion circles for its individuality and colour.

Julie White’s new Gone Troppo collection will have you missing summer. Big time.

2.  Naomi Murrell

Spots, soft pinks and sailboat stripes are aplenty in Naomi’s new fashion collection Paradiso.

She’s been designing clothes, jewellery and accessories since 2009, working out of a small studio on Ebenezer Place in Adelaide’s CBD.

The accessories, which include earrings, rings, necklaces and bangles, are delicate and feminine with a bright and bold twist.

3. Renee Damiani Jewellery

Just looking at Renee Damiani creations will make you feel happier.

The playful, bold and original jewellery pieces are guaranteed conversation starters and once you purchase your first pair of earrings it’ll be hard to stop.

The jewellery line is handmade from Renee’s Adelaide studio from a mix of hand-dyed plastic tubing, PVC, acrylic, plastic bubbles and polymer clay.

4. Hey Reflect’o

Finally, safety is stylish!

Hey Reflect’o is a funky cycling safety gear designer, creating vests, caps and bag covers to ensure riders can be seen when pushing pedals.

Just look for the fluorescent stall.

5. The Butcher Byrd

These leather pieces are handcrafted by Adelaide’s Sasha Carroll and made in SA from start to finish.

From soft travel bags to structured old-school backpacks, The Butcher Byrd pieces are examples of craftsmanship at its finest.

Think trusty leather satchels, totes and purses that last more than just the weekend – but a lifetime.

A post shared by Sasha Carroll (@thebutcherbyrd) on

6. Wonder What You Were

These one-of-a-kind eco-conscious accessories are festival gold.

Designed in SA, handcrafted using recycled textiles and made in Cindy Choua’s home studio, these earth-friendly clutches and zippered pouches are essential for carrying your coins, festival passes, lippy and other essentials.

Many of the fabrics are vintage inspired, mixed, and clashing – exactly how it should be at WOMAD.


Can’t wait until WOMADelaide to check out an array of local artists and makers? Head to Shop South Australia, Brand South Australia’s online marketplace.

Visit I Choose SA to find out how you can support our state by choosing South Australian businesses, products and services.

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