Jamestown’s Christmas wonderland


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By Gabrielle Hall

Hidden down some stairs and underneath a store in Jamestown’s main street is a magical Christmas wonderland waiting to bring joy and delight to its visitors each festive season.

With lights and bubbles, moving displays, music and, of course, Santa waiting eagerly to hear all the Christmas wishes, the Jamestown Magic Cave has been attracting visitors young and old for the past 26 years.

The brainchild of previous upstairs shop owners Pam Sparks, as well as Nell Turner and her late husband Max all those years ago, is now an institution in the area.

Its original visitors are now grown up and bring their own children to enjoy the enchanting display.

Lights and music, bubbles and interactive toys and, of course, Santa await visitors to the Jamestown Magic Cave. PHOTO: Alysha Sparks.

Up to 4000 visitors roll through the cave each year and delight in seeing more than 140 light and motion exhibits.

“Visitors come from near and far,” Pam says.

“We actually have people come from Adelaide just to visit the cave and they say they can drive to Jamestown, visit Santa without the queues, and spend the day in the town enjoying our country hospitality.

“From Adelaide to Port Augusta and Kadina and everywhere in between, people have heard about our Magic Cave and come along each year to visit.”

The best part of all, it is free.

Thanks to an amazing community effort with businesses and locals donating lollies, lolly bags and balloons for the children, along with hours of volunteer time, it is one of the last remaining free Christmas activities on offer.

Down the steps and into the Magic Cave, you will find a magical Christmas wonderland. PHOTO: Alysha Sparks.

Still led by Pam and her merry helpers, she says the effort is worth it to see the joy the Magic Cave brings its visitors.

“It’s really about keeping the spirit of Christmas alive,” she says.

“To see the young and young at heart enjoying it is just so great to see.

“Its location, underneath Glasgow House and down the cellar, makes it all that bit more exciting, a bit of an adventure.

“We believe, and people tell us, there’s nothing else quite like the Jamestown Magic Cave in South Australia.”

The Magic Cave is open Monday to Friday from 11am–1pm, then 2pm–4pm, and Saturdays 9.30am–11.30am. The last day to visit is Saturday, December 23 from 10am-2pm.

Entry is free (however gold coin donations are welcome). Take along some 20c pieces to enjoy a ride on the coin-operated reindeer.

For group bookings phone 0427 427 035.

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