Mum’s vision shining bright in Robe


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By Kate Foreman

A little shop on Robe’s main street on the Limestone Coast is fast becoming a popular business hub for mumpreneurs.

The Bright Trading Co is the vision of founder and owner Kerry Young.

In just six months BTC has blossomed from a small home-made candle making outlet to selling unique clothes, toys and home decor for children, babies and their parents.

“I spent at least six months researching small, artisan and handmade businesses, as I wanted to support other people like myself,” Kerry said.

“Many of our suppliers are mumpreneurs like me who have built businesses around having families and made it work.”

Kerry’s venture has taken a few twists and turns along the way.

She started making and selling Bright Soy Candles but soon noticed there were few gifts and clothes available for young children in the area.

“You couldn’t even buy a nice picture book,” Kerry said. “I asked around and found that many young families were looking for unique and well-made children’s clothes and toys, either for their own children or as gifts.”


From the second story of her little house near the beach in Robe, Kerry spent months researching, contacting possible suppliers, sourcing handmade and independently owned products mainly from South Australia.

It was no easy task.

“Getting others to come on board has by no means been easy. Most brands won’t supply to purely online stores and others won’t supply you if you don’t have an established website. Hence the predicament… you can’t build a website with no product and you can’t get product unless you have a website!”

When BTC launched online the store was an instant success and it was inevitable Kerry would soon have a shop-front.

“Robe’s getting busier with more and more visitors, and I could see there was a real niche market to tap into.

“Over the last six months we’ve had a lot of support from both locals and tourists happy to shop for something a little different… with a favourite being our soy candles with the distinct Robe logo, of the Obelisk, which makes people feel like they are taking a piece of the town home with them.”

Even with baby number two due in June, Kerry can’t see herself slowing down.

“It’s all about having a great idea, researching a lot, believing in yourself and your idea, and giving it a go… even if there is a chance it won’t work out.”

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