By Melissa Keogh
McLaren Vale’s flamboyant d’Arenberg Cube has again been recognised for its bespoke structure and design after taking out an international wine tourism award in Adelaide on November 8.
The Rubik’s cube-inspired five storey cellar door, restaurant and gallery was awarded the coveted International Best of Wine Tourism Award, held at a gala dinner as part of the Great Wine Capitals annual meeting.
The d’Arenberg Cube was designed by leading Aussie winemaker Chester Osborn and opened in early 2018. It is one of the most expensive cellar doors in the world and has received much publicity for its originality, sensory experiences and impressive views.
The exterior is made entirely from glass, combined with a complex pattern adorning the façade.
The d’Arenberg Cube was lauded at the Best of Wine Tourism Awards night as a building masterpiece offering guests a chance to lose themselves among stunning views and interactive, educational and gastronomical experiences.
Minister for Primary Industries and Regional Development, Tim Whetstone, described the attraction as an “iconic piece of architecture, immersed among vineyards at McLaren Vale”.
“Its design provides a stark contrast to the natural beauty of the vineyard surroundings to create a venue that is anything but ordinary,” he says.
“Visitation has surpassed expectations, which speaks for itself – it’s seen as the place to be for a unique wine experience.”
The Best of Wine Tourism Awards celebrate innovation and excellence in wine tourism across the 10 Great Wine Capitals of the World, in which Adelaide, South Australia, is one.
SA is hosting the annual meeting (November 3–9) for the first time since becoming a member of the exclusive Great Wine Capitals Global Network in 2016. International wine industry heavyweights have been exploring SA’s wine regions for the past several days.
The d’Arenberg Cube was chosen as the international award winner among six other SA Best of Wine Tourism Award winners, below. International and ‘best of’ award winners are presented from each Great Wine Capital.
Local Best of Wine Tourism Award Winners
• Inkwell Wines, McLaren Vale (Accommodation)
• d’Arenberg, McLaren Vale (Architecture and Landscape)
• Coriole Vineyards, McLaren Vale (Art and Culture)
• Penfolds Magill Estate, Adelaide Hills (Innovative Wine Tourism Experience)
• Gemtree Wines, McLaren Vale (Sustainable Wine Tourism Practices)
• The Lane Vineyards, Adelaide Hills (Wine Tourism Restaurants)
• Elderton Wines, Barossa (Wine Tourism Services)
For the first time, the public will be able to vote for their favourite SA (from list above) and international wine tourism experience as part of the International Best of Wine Tourism Public Choice Award.
Mr Whetstone says the people’s choice award is a chance to further boost SA’s wine profile globally.
“I encourage you to put forward your vote from our local winners to take out the public choice award,” he adds.
Click here to vote. Voting closes November 22.
Visit I Choose SA to meet the people building business and industry in SA, and to find out how your choices make a difference to our state.