City vibrancy brings 202 major events to Adelaide and $198m to state economy

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Adelaide is fast becoming a location-of-choice for conferences and other major events, with 202 events staged in the past 12 months bringing 60,000 visitors, 200,000 nights accommodation in hotels and 1,650 jobs to South Australia. All that activity has injected an incredible $198 million to the state’s economy.

“We’ve had the world’s top engineering, scientific, medical and business experts in Adelaide in recent times – the prospects they bring to our local industry within their genre is priceless,” said Adelaide Convention Bureau CEO Damien Kitto.

“The opportunities for Adelaide right now are exciting. The Bureau’s strategy over past years has been to promote and build upon the development happening in the city and with a number of projects now complete, it’s paid off.

“We know from attendance at national and international trade events there is immense interest in what is happening in Adelaide – we’re the ‘flavour of the month’, so to speak. The time is now for South Australia to seize the moment… and take advantage of the interest.”

The coming year is set to be even more successful. The Adelaide Convention Bureau has won a record number of new events in the past 12 months, with 119 conferences and events already booked.

“We’ve had a record year, right now we’re sitting on a further $260m of pipeline business,” said Mr Kitto.

Adding to that momentum is that Adelaide is hosting the Professional Conference Organisers Convention this December, which will see hundreds of the most influential business event decision makers in the country visit Adelaide to meet, network with local industry and tour its facilities.

Adelaide has also been named as the host city for Dreamtime 2015, Tourism Australia’s premier showcase event for international corporate event and buyers and trade media.

The huge numbers of visitors coming to Adelaide for conferences and other events is creating opportunities across other sectors as well. Several new hotels have opened, and there are more to follow in the next three years.

“Our retail and hospitality sectors (also) stand to benefit from this strong performance, as delegates are generally here during the working week and inject, on average, $632 per day into the city economy,” said Lord Mayor Martin Haese.

The Adelaide Convention Bureau is a Brand South Australia member.

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