Barossa produce on show to 60,000 visitors


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By Melissa Keogh

A selection of produce from the Barossa Valley’s finest makers will be showcased to more than 60,000 visitors who walk through the doors of the Barossa Visitor Centre (BVC) in an average year.

Industry body Barossa Food and the BVC have established a new produce display at the Tanunda main street centre to provide greater exposure for local food producers.

Products include Barossa Bark lavosh-style crispbread, Trevallie Orchard dried fruit, Seppeltsfield wine and Hutton Vale Farm preserves.

Visitor information centres across SA are go-to spots for tourists seeking advice, brochures or maps, with the BVC attracting more than 60,000 visitors annually.

The Barossa Council’s manager of tourism services, Jo Seabrook, says there has been strong visitor demand for a one-stop-shop for Barossa produce, allowing visitors to taste, learn and buy a range of local products in one location.

“There has been a recognised gap for a Barossa Food retail experience,” she says.

“Visitors coming to the region are looking for the farmer’s market experience seven days a week, and we’re thrilled to be able to offer an outlet for our food producers and visitors.”

The Barossa produce display features a variety of local produce allowing visitors to purchase a snapshot of the region’s produce in one location.

Barossa Food treasurer Paul Amos says the branded retail experience would appeal to both food aficionados and visitors wanting a taste of the region.

“The Barossa is a leading food producer and food destination, and now visitors can experience our food culture and commitment to sustainable food production in one central location,” he says.

“We believe this initiative will penetrate new markets and give our Barossa Food members a unique and unified retail presence that many couldn’t achieve on their own.”

The Barossa produce display is funded by Primary Industries and Regions SA.

In other Barossa news, one of the region’s biggest holiday parks is set to join the BIG4 Holiday Parks network this month.

The move by the Nuriootpa Centennial Park Authority (NCPA) for the town’s tourist park to join the national chain is expected to attract more visitors to the region, deliver an improved visitor experience and contribute to better sporting and recreational facilities for local residents.

The facility will now be known as the BIG4 Barossa Tourist Park and joins more than 180 BIG4 holiday parks around the country.

The rebranding complements a $2m upgrade by the Barossa Council and the NCPA to the park featuring new cabins, a meeting/games room, swimming pool and other improvements.

With more than three million nights of accommodation booked online through the national BIG4 network every year, Barossa Mayor Bob Sloane says the rebranding is a shot in the arm for regional tourism.

“This has capacity to not only attract more visitors but increase their length of stay and spend, which has a multiplier effect for our local businesses, wineries and tourism operators,” he adds.

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