By Lauren Ferrone
Take it from Michaela Webster: if it tastes good or makes you feel good, then you know it’s South Australian.
Michaela, On the Run’s (OTR) Chief Customer Officer, says choosing South Australia is just as much part of the organisation’s message as its mission to “save time for customers”.
“Everything from our owners, architects, builders, technology partners, and marketing agency; they all live in South Australia,” she says.
The strong presence and pride of South Australia is not only visible – but felt – while sitting down with Michaela at OTR Fullarton.
From freshly squeezed Riverland orange juice to its innovative design, and even atmosphere, it’s not unusual to think you’ve just walked into one of South Australia’s local farmers markets.
Michaela Webster says choosing South Australia is just as much part of the OTR message as its mission to help “save time for customers”
Peregrine Corporation’s OTR opened the “first of a kind concept” Fullarton site earlier this year, with Michaela revealing to Inside South Australia it’s just one of many to be built in South Australia to improve the shopping/customer experience.
Michaela describes the OTR brand as a true and evolving “South Australian product”.
Partnerships with other businesses in the State – and having that trust to “invest in each other” – contributes to the brand’s South Australian success story.
Among many, OTR has a long-term partnership with Bickford’s Australia which spans 20 years.
“We’ve really invested in each other to bring innovative new products to Adelaide,” Michaela says.
“There is a story behind every local relationship OTR has. We were having trouble finding a truly free range egg supplier, and we couldn’t think of who to partner with until we found Rohde’s Free Range Eggs, an incredible RSPCA approved supplier from Clare.
“We phoned them and the next week we were meeting to talk about how we could help each other.”
From food to fashion, OTR is now collaborating with Adelaide Fashion Festival to launch OTR branded products – from coffee cups to water bottles – to promote during next week’s festival launch.
It’s these kinds of relationships and ability to talk about opportunities together in an “entrepreneurial way” which is something Michaela says South Australia does “very well”.
Michaela behind the scenes as she shows her support for the I Choose SA campaign at OTR Fullarton
OTR is now among more than one thousand South Australian businesses supporting Brand South Australia‘s fast-growing I Choose SA campaign to encourage people to ‘choose South Australia’ and support producers, manufacturers, service providers, retailers and businesses throughout the State’s supply chain.
“It’s outstanding that we are reading and hearing about something so positive – not only about the State we do business in, but in the home we live,” Michaela says.
“It’s such a relief to have positive messages out there, and it’s fantastic for our children, families and ourselves to feel proud of where we live.
“I think I Choose SA is such a clever and truthful message; it’s a great thing to bring to South Australia. This is only the start,” she adds.
Visit I Choose SA to find out how you can support our State by choosing South Australian businesses, products and services.
