By Melissa Keogh
Before young TV personality Scott Bidmead moved to Adelaide, he knew nothing about South Australia except two words: Barossa Valley.
Originally from Queensland, the journalist moved to the southern state almost three years ago to take a job as a TV presenter and producer at Channel 10, and now calls SA home.
He was the SA face of children’s series Totally Wild, produced other shows and occasionally presented the weather live for Ten Eyewitness News.
It only took a little more than a year for the high achiever – who is also a positive psychology graduate – to choose Adelaide as the city to run his own business, Mead Media.
“I honestly didn’t have many expectations, or I didn’t really know much about Adelaide before I came here,” Scott says.
“I just thought this was such an amazing unknown place – it doesn’t get enough credit for what it’s worth.
“I realised how much I liked it here, I had a business a few years ago that I ran before, but had moved more into the TV producing/presenting side of things.
“So I reinvigorated and rebranded it, and took it from there.”
The result was public relations and positive media house Mead Media, based at Hub Adelaide, on Peel Street.
Mead Media has worked with a number of local and international clients to help share their stories through online, TV and traditional content creation.
Earlier in 2018 Scott and his crew travelled to the Gold Coast to film a six-part mini-series for the upcoming 2018 Commonwealth Games.
He directed and presented the series that explores various communities around the coast and interviews athletes visiting from different countries within the Commonwealth.
The Communities of the Games series will be launched across the Games’ official social media channels and network, with the potential of it airing on national TV before April.
Mead Media has a team of about 15 creatives, including videographers, graphic designers and journalists, who have produced content for local and international clients.
These include agencies as large as the Federal Government, Cover More Travel Insurance and smaller brands including Adelaide immersion therapy specialist Determined2.
Scott has also shared his talents with China, hosting a massive cycling event and travelling around the Tibetan plateau in 2017.
“A friend of mine who works for (sports network) Eurosport contacted me and said we want you to come speak and host this cycling race in the Tibetan plateau,” he says.
“It turns out it’s the fourth biggest cycling race in the world and I don’t know anything about cycling, so I had much to learn!
“We spent two-and-a-half weeks travelling across the Tibetan plateau, we covered 1500km, hosted the race, and spoke at different events and on national TV.”
During this trip he met with delegates and officials from China Tourism who asked him to come back to film a documentary on Hainan, China.
On the second visit Scott shot the first episode of travel and lifestyle show, Open Ended, a “passion project” of Mead Media.
“The lifestyle show is all about adventure, success and wellbeing,” he says.
“I still love that travel lifestyle, but I wanted it to have a bit more of a purpose, an impact and the ability to help people.
“We’ve shot the pilots and we’re just looking at where to distribute it … we’ve got some contacts but nothing is confirmed.”
Open Ended is also an online magazine produced by a team of 10 journalists across Australia.
Despite being midway through his 20s, Scott is aiming to take his media pursuits further, is writing a book and is also on his way to achieving his Masters in Applied Positive Psychology.
So why foster all that talent in Adelaide?
Because of the city’s evolving entrepreneurial spirit and its networking opportunities, he says.
“In SA, if you have a contact you can just catch up (at a) café down here, drinks there, the office is just here, everything is central and you can leverage those networks,” Scott says.
“Wherever you are you still have to work at it, it’s not about resources it’s about resourcefulness.
“You can make it in SA.”
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