A decade after disappearing from supermarket shelves, the legendary Polly Waffle chocolate bar is back.
Fourth-generation South Australian family business Robern Menz has acquired the long-lost chocolate treat from Swiss confectionery giant Nestlé, which discontinued the Polly Waffle in 2009.
Robern Menz – maker of much-loved Fruchocs – will take ownership of the Polly Waffle brand and trademark as well as the famous recipe.
The Polly Waffle’s history dates back to 1947, when Melbourne-based Hoadley’s Chocolates first made the chocolate-coated wafer and marshmellow bar.
Robern Menz acquired another iconic sweet – the Violet Crumble – from Nestlé in 2018 and rolled the first bar off its production line last October. The addition to the company meant 30 jobs were created and the factory expanded.
Robern Menz CEO Phil Sims says the Polly Waffle has entered into the territory of Australian legend, after production ceased almost 10 years ago.
“There are kids and even young adults out there who don’t really know what a Polly Waffle is and haven’t tasted it before, but there are also many devoted fans who have been campaigning hard for its return,” he says.
“Since taking over the Violet Crumble brand we have been bombarded with two distinct questions, when are you bringing back the bags of Violet Crumble and when are you bringing back Polly Waffle? There is even a Facebook page that has over 55,000 members petitioning to ‘Bring Back The Polly Waffle.’
“As an Australian family-owned business, we have a real affinity for local brands and to have the opportunity to revive them and bring them back into the market is such a privilege. We also love a challenge and are honoured to be the business that gets the chance to try to bring back the Polly Waffle.
“Australia’s food production industry is important to our future economy and sustainability. We believe our role and contribution is keeping as much manufacturing here as possible and creating jobs, and we’ve been doing this for over 150 years.”
When Brand SA News shared news of the Violet Crumble acquisition in 2018, social media users inundated Brand South Australia’s Facebook page, commenting on their desire for the Polly Waffle to return.
“Great news for SA! Now bring back the Polly Waffle,” said Derek Turner, while Sam Gibbs agreed. “Fantastic. I’m also on the POLLY WAFFLE bandwagon too. PLEASE.”
Nestlé business executive officer–confectionery, Chris O’Donnell, says Nestlé is also excited about the Polly Waffle’s return.
“Polly Waffle is one of those iconic brands that despite its absence from market still has a loyal following,” he says.
“We wish Robern Menz the best of luck in bringing it back and giving Australia’s Polly Waffle lovers the opportunity to enjoy it once again.”
Robern Menz is also bringing back the much-loved Violet Crumble 180g bag, featuring bite-sized versions of the chocolate bar, available at a number of national retailers from March 2019.
The Robern Menz factory is located at Glynde in Adelaide’s north eastern suburbs.
Header image is of Robern Menz CEO Phil Sims.
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