By Lauren Ferrone
With more than 60,000 showgoers each year, it’s no surprise Adelaide Cabaret Festival is known as the largest cabaret festival in the world.
Named Best Major Event/Festival at the recent SA Tourism Awards, Adelaide Cabaret Festival was launched by Adelaide Festival Centre 16 years ago to help continue South Australia’s ‘Festival State’ reputation in Winter.
Douglas Gautier, Adelaide Festival Centre CEO and artistic director, says the recent win helps recognise the Adelaide Cabaret Festival as a “significant player amongst major events in South Australia”.
“Thanks to our wonderful audiences and loyal sponsors for their support of the festival. We have big plans for its future and look forward to announcing the 2017 festival program next year,” Douglas says.
“Our programming teams are currently working hard alongside artistic directors Ali McGregor and Eddie Perfect to create a festival that will again wow audiences, conjuring up a magnificent mix of world premieres, creative collaborations, and sparkling new works from Australia and all over the globe,” he adds.
With a decline in theatre jobs for working actors and singers, and stand-up comedy taking over the city’s festival scene, the inaugural Adelaide Cabaret Festival was created to fill a gap in the festival season.
After research indicated people were interested in having food and beverage experiences around performances – and being able to see more than one show in a night in a more relaxed setting – Adelaide Cabaret Festival was born.
SA Tourism Awards judges celebrated Adelaide Festival Centre and Adelaide Cabaret Festival’s commitment to customer service and the patron experience.
“It is clear customer service is at the forefront of everything you do. You clearly live and breathe your vision and mission statements, and ensure your visitors receive the best possible experience,” they say.
Held each June, Adelaide Cabaret Festival features the best local, national and international artists through an eclectic program of classic and contemporary cabaret performances.
This year’s Adelaide Cabaret Festival program generated more than $12.5 million in publicity and included more than 150 performances, featuring 42 international and 383 Australian artists (182 were from South Australia).