By Gretel Sneath
With her impeccable style, bubbly personality and passion for sparking joy, Katie Fox is a Mount Gambier woman on a mission to deliver happiness to the world – one luxe gift box at a time.
The popular make-up artist’s new online business Little Pink Fox ticks every box on the ultimate pampering wish-list.
Her distinctive pink packages filled with her own vegan body whip, hand-poured soy candles, crystal earrings and sparkling wine recently won the People’s Choice Award at the Limestone Coast’s inaugural eNVIes live pitch night hosted by Flinders University’s New Venture Institute (NVI)
Katie says the program handed her the tools and connections to refine her business model and broaden market reach.
“Joining this accelerator program was one of the best decisions I’ve made for my business; I learned so much, the guidance from the teachers and mentors was truly amazing, and the classroom camaraderie from everyone who went through the program was fantastic,” she says.
After 15 years working in fashion, the style guru switched her career focus to professional make-up and hair styling, and promptly became one of the Limestone Coast’s go-to girls for special events and photo shoots.
It was while working behind the scenes at weddings when Katie came up with the idea for her latest business venture.
“I have worked on hundreds of weddings, and I have seen stressed out brides struggling to find the perfect gift for their bridesmaids, and I thought ‘I could do this – I could create the ultimate gift box for bridesmaids,” she says.
After launching last Christmas, she quickly realised the growth potential despite some strong competition.
“In a market this size, there is always room for unique, beautifully packaged gifts; Australians spent more than $11 billion on Christmas presents last year and attended an estimated 119,000 weddings, but it’s husbands and commercial businesses who have also embraced the click and send concept,” Katie says.
“Everybody wants the easy way to purchase the perfect gift.”
Buoyed by positive feedback, Katie is now exploring wholesale markets and extending her range.
A Happiness Box is among the products in the pipeline, complete with inspirational cards and a short book containing tips on how to sustain a positive mindset.
Katie is planning to pay it forward in the community which has thrown its support behind her, and will donate part of the proceeds to Lifeboat South East, a group for people suffering stress, anxiety or depression.
The next NVI program intake is in September/October. Click here for more information.
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