By Lauren Ferrone
Colville Nette and his team are using their creative talents to make Christmas brighter for people living with homelessness in Adelaide.
For every ‘Share’ the video receives on Facebook, The Digital Embassy donates one dollar to Vinnies, with the aim of raising up to $1,000.
Each year the agency undertakes a special Christmas project showcasing their personality and talents.
“Christmas is generally a positive experience but, for some, it can be awful. So, I asked what can we do that would get staff and the community involved,” Colville says.
“Rather than simply donating money, which may only go so far, we chose to have our staff put together a video awareness campaign called #MakeChristmasBrighter,” he
Colville, himself, knows all too well how hard this time of the year can be for some.
“When growing up, my family had very little … we experienced our own crises and hardship and had little support,” he says.
“But I made something out of nothing and I want this campaign to give people hope… it doesn’t matter where they’ve come from; they can do this and make something of themselves.”
The Digital Embassy staff share short messages about homelessness in the community, the hardship they endure and why they turn to Vinnies for support.
“Everyone knows St Vinnies, but some don’t exactly know what they do. Most think it’s just community stores and Op shops. In reality, there are many other services the charity provides for people living with homelessness or hardship,” he says.
“The main thing we want to achieve is awareness and what we can essentially to do to get that message out.”
St Vinnies SA CEO, David Wark, also appears at the end of the video which has now been shared more than 200 times, viewed more than 6,000, and reached over 23,000 people.
“As Christmas approaches people start thinking about summer holidays, Christmas lunch and buying presents. Sadly many families are struggling to make ends meet making Christmas an extremely challenging time,” David says.
“The community support we receive from organisations like The Digital Embassy to make Christmas brighter for people who may otherwise go without is incredibly humbling,” he adds.
The Digital Embassy and St Vincent de Paul Society SA are Brand South Australia members.