Major South Australian service station chain On The Run (OTR) is proving it’s about more than just pumping fuel.
OTR will soon launch a new community program, OTRGive, which will see the company donate at least $1m to local community groups within the initiative’s first year.
Operating through the existing OTR app from June 19, OTRGive will see a number of local community organisations receive regular, significant donations.
Every time an OTR customer shops or refuels with the OTR App, the service station group will make a donation on the customer’s behalf to a community group of their choice.
Donations can be processed by customers pre-ordering with the OTR app, or scanning the app barcode in-store.
OTR worked with SA digital agency The Distillery to develop the program, which allows customers to choose their community group, track donations and measure the success of the program in real time.
A handful of community groups will benefit from the first stage.
These include Zoos SA, Adelaide Fringe Artist Fund, Kickstart for Kids, Make-A-Wish, AnglicareSA, Guide Dogs SA/NT, Trees For Life, Leukaemia Foundation, WCH Foundation, and the Football Federation of SA.
A further 24 groups will be added in July and August.
OTR’s parent company, Peregrine Corporation, is the state’s largest private employer, responsible for the jobs of more than 4000 people.
It has more than 140 petrol and convenience stores across the state.
Peregrine Corporation executive chairman Yasser Shahin says that giving back has been a part of the business for more than 20 years.
“We are proud to launch this innovative program, OTRGive, which will enable our customers to choose where they want us to give,” he says.
“We look forward to greater giving to the South Australian community who has supported us over many years; we know this program will have a real impact on South Australians.”
One of OTRGive’s founding partners, Neil Davis from the Sammy D Foundation, says, “it is really tough for community groups to receive donations and a program of this scale and significance will make a positive and lasting difference to the SA community”.
A sneak peek of OTRGive was unveiled at an event at Adelaide Zoo last week.
Media personality Andrew ‘Cosi’ Costello was the MC, and filmed part of his TV show South Aussie With Cosi which will air in July.
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