By Melissa Keogh
Adelaide Central Market-based The Yoghurt Shop is expecting to triple export sales into Asia in the next 12 months, with tubs of the locally made dairy product hitting Hong Kong shelves in August.
The 15-year-old company has been working with retail giant, Dairy Farm International Holdings, to have products stocked at 50 sites across Hong Kong.
The Yoghurt Shop’s tubs will make their way into two of Hong Kong’s leading gourmet fine food stores, Oliver’s and Market Place by Jasons, which is considered one of the highest end chain supermarkets in the region.
Launched in Adelaide by owner Simon Reynolds in 2003, The Yoghurt Shop hit the Brunei market in August last year, and has its sights set on the entire South East Asia region by 2022.
“We’re optimistic and excited to be able to have our customers try more of our range as we spread across the territory – this is part of our paced and community based rollout across South East Asia,” Simon says.
“Looking forward to the next 12 months, we expect to triple our export sales in South East Asia from 3% of our total business to around 8%, with expansion in Hong Kong and Singapore as well as entry to Thailand and mainland China.”
The Yoghurt Shop sells more than 25 million tubs of yoghurt at 2000 retailers across five countries, offering flavours such as apple crumble, cacao crumble, rhubarb, and cappuccino.
It also stocks a range of frozen yoghurts, granolas and frozen berries.
In 2017 The Yoghurt Shop’s natural Greek yoghurt was crowned best in the country by the Dairy Industry Association of Australia.
The Yoghurt Shop products can be found at Foodlands, IGAs, On the Run service stations, Drakes Supermarkets and independent grocers and cafés across South Australia.
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