By Sonia Bavistock
In a world of fast fashion, one South Australian label is standing out from the crowd by designing and producing socially sustainable clothing.
“One of the core elements of our mission statement is not to mass produce,” explains Harvey The Label founder and designer Mim Harvey.
“I only order enough of each style to fulfil our wholesalers’ orders and stock our Rundle Street flagship store.”
The garments themselves are naturally sustainable due to their multiway styling – some having the ability to be worn up to 17 ways.
With the designs not being tied to seasonal trends and made with trans-seasonal fabrics, they can work back with every wardrobe for years to come.
“The Harvey ethos is to make designer clothing accessible, wearable and versatile,” Mim says.
“All clothing and prints are designed in-house from our Rundle Street office, above the store, which gives us daily feedback direct from our customers to our design room.”
This year has seen Harvey The Label take flight from Adelaide to the runways of New York, for the 2018 Fashion Palette show, held during New York Fashion Week (NYFW).
“The organisers of Fashion Palette had seen us via our Instagram and the influencers we work with and extended the invitation,” Mim says.
“We were amazed with the outcome. After the runway show, we had five meetings a day with agencies and stores reaching out to us. To say we were overwhelmed when we got back is an understatement.”
Mim has since been in contact with major US-based PR and sales agencies and has signed with POSH Showrooms in LA to begin the wholesale expansion of Harvey The Label into the west coast.
“Our US expansion strategy is a slow and curated one which we are not rushing as we need much more re-con and to see the fruits of the seeds we planted while over there.”
Mim is now back on home soil and gearing up for this year’s Adelaide Fashion Festival (AFF).
“It’s an amazing opportunity for our local fashion community to shine and showcase their work on a well-publicised and celebrated platform.”
Harvey The Label will feature in the SA Designer Showcase on Thursday 18 October alongside a number of other talents who have pursed their fashion careers in the state.
“We will be showing our SS19 collection from the NYFW runway and also debuting some pieces that will be shown on the AFF runway for the very first time,” Mim says.
“It’s a romantic collection with a clash of prints, colour, signature multiway pieces juxtaposed with florals and bold linear prints.”
Joining Harvey The Label on the runway in the SA Designer Showcase is a mix of emerging and familiar favourites, including: Binny, Cinquante, Georgy Collection, Holiday Trading, Katya Komarova, Naomi Murrell, Ryderwear, Stephanie Chehade, Sylvy Earl, The Daily Edited, Tiff Manuell, and The Wolf Gang.
The runway show will be styled by Vogue Australia fashion editor Philippa Moroney, who has featured local designers and models regularly in the pages of the famous title.
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