Protecting Your Business Brand

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This is a Creative Commons story from Brand SA News, a news service providing positive stories about South Australia. Please feel free to use the copy in any form of media (not including any photographs or video unless otherwise stated), including a link back to the Brand SA News site.

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When:
February 13, 2019 @ 5:30 pm Australia/Adelaide Timezone
2019-02-13T17:30:00+10:30
2019-02-13T17:45:00+10:30
Where:
Small Business Centre Boardroom
Level 13
99 Gawler Place Adelaide
South Australia 5000 Australia
Cost:
Free
Protecting Your Business Brand @ Small Business Centre Boardroom

1For most businesses, their brand is one of their most valuable assets. The reputation attaching to a brand is a source of customer loyalty and referrals of new business.

However, many businesses find themselves in trouble by investing in a brand that infringes someone else’s rights, or failing to protect their brand and seeing it copied or lost.

Understanding the legal requirements in relation to choosing, protecting and enforcing your brand can assist you in avoiding costly disputes and legal problems.

This free information session presented by Josh Simons, Partner at Thomson Geer Lawyers will cover:
– selection and protection of brands
– effective enforcement techniques
– how to minimise the risk of infringing third party rights
– where to go for more help
Attend in person or via online webinar.

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