Adelaide partners with world’s biggest festival


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Adelaide has officially partnered with the world’s biggest festival city, Edinburgh, with several agreements signed today (August 16) between the two festival powerhouses – including one that will create more jobs for South Australians.

Up to 10 new positions will be up for grabs when the UK’s largest ticketing company, Red61, opens its doors in Adelaide.

The new $350,000 digital platform will be South Australian owned and will put Adelaide Fringe at the forefront of digital technology in the international festivals industry by streamlining and integrating the way all groups connect with the Fringe.

Adelaide Fringe, Adelaide Festival and Festivals Adelaide each signed official agreements with their Edinburgh counterparts.

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Adelaide Fringe has partnered with world’s biggest festival city, Edinburgh

Under the agreements, each organisation has committed to strengthen cultural ties between Adelaide – Australia’s best festival city and Edinburgh, the world’s biggest festival city.

Adelaide Fringe and Edinburgh Festival Fringe signed a Memorandum of Understanding which commits the two to explore collaborative opportunities to learn from each other’s event delivery, investigate staff development and exchange information, while increasing and maximising opportunities for artists.

For Heather Croall, Adelaide Fringe chief executive and artistic director, the announcement represents a fundamental shift in the way Adelaide Fringe communicates and interacts with all of its users during the Fringe and throughout the year.

“This platform will also provide a sophisticated matchmaking for interstate and international buyers looking to purchase new work and improve media and PR interaction with the artists and events and increase access to the Fringe by educators and students of all ages,” she says.

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Adelaide Fringe CEO and artistic director, Heather Croall (Photo: Trentino Priori)

South Australian Minister for the Arts, Jack Snelling, says the partnership will “bring Adelaide into line with the best service of its kind”.

“That’s going to increase consumer and artist confidence in Adelaide. That in turn will create even more jobs for South Australians and inject even more money into our State’s economy,” he says.

The Adelaide Festival and the Edinburgh International Festival also signed a Memorandum of Understanding to “develop and promote creative, business and community collaborations”, including co-commissioning key artists to create a major work which is then premiered in Edinburgh or Adelaide.

PHOTOGRAPH FREE TO USE FOR FIRST USE. Edinburgh street artists perform in Edinburgh on the last weekend of the Edinburgh Festival Fringe 2009.  This year saw a record number of acts perform representing the best dance, theatre and comedy.

Street artists perform in Edinburgh on the last weekend of the Edinburgh Festival Fringe 2009

Festivals Adelaide also announced Adelaide will host a meeting of the International Festival Cities Network in March 2017.

City representatives from Edinburgh, Barcelona, Krakow, Montreal and Berlin will gather in Adelaide to share ideas, knowledge and experience from a global perspective.

The Made in Adelaide initiative also connects Adelaide’s arts scene to Edinburgh, with up to 30 Adelaide artists performing at various venues across Edinburgh this month.

This includes a delegation of independent artists, companies, festivals, venues, directors and producers who travel to Edinburgh with the aim of boosting cultural exports and Adelaide’s reputation as a must-visit festival city.

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