Adelaide Fashion Festival 2018 rundown

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By Melissa Keogh

From the fairytale creations of internationally renowned Paolo Sebastian to the stylish minimalist garments by Acler – (of whom Beyoncé is a fan) the 2018 Adelaide Fashion Festival (AFF) will showcase the best in the business.

The city’s most anticipated fashion event of the year will spread across various locations from October 17–21, showcasing South Australian fashion success stories as well as new kids on the block.

With runways to be walked, trends to be set and collections to be revealed, the activity will come alive at the event’s hub, the AFF Runway at the Torrens Parade Grounds, as well as various other locations across the city.

We’ve bundled up some highlights to give you an idea of what’s in store. But it’s just a snippet of the action, so head to the website to check out the full program.

Be enchanted by Paolo Sebastian
SA has birthed some of the Australian fashion industry’s greatest talents, notably Paul Vasileff, the creative genius behind Paolo Sebastian and a past I Choose SA ambassador.

The couture house will open the fashion festival on October 17 with its AW 2018/19 collection The Nutcracker, inspired by the works of Russian composer Tchaikovsky.

The showcase will be accompanied by a live score by the Adelaide Symphony Orchestra and is likely to take you somewhere magical.

When: October 17, 5.15pm, 6.45pm (sold out) and 8pm
Where: AFF Runway, Torrens Parade Grounds
Tickets: from $99

Paolo Sebastian ‘Once Upon a Dream’, 2017 AFF. Photo by Shauna Voon.

Hear from the industry’s elite
AFF goers will have the chance to hear from two fashionistas who have helped shape fashion in Australasia for the past decade, Vogue China editor-in-chief Angelica Cheung and Vogue Australia editor-in-chief Edwina McCann.

The trend-setting pair will host an intimate breakfast event alongside The Australian’s fashion editor Glynis Traill-Nash.

Angelica, who founded the up-market magazine and played a crucial role in surging China’s fashion industry forward, is no stranger to SA, having achieved her Master of Business Administration at the University of South Australia in 1999/2000.

When: October 18, 7.30-9am.
Where: Electra House, Adelaide.
Tickets: from $99

Check out local threads
SA’s top fashion talents will share their creations at the SA Designer Showcase, including some of our Shop South Australia vendor favourites Julie White and Naomi Murrell.

The runway will include showings by old favourites and newbies, such as men’s swim short label, Vacay Swimwear, who will hit the AFF for the first time, as will activewear champions Ryderwear, among others.

The showcase will be styled by Vogue Australia fashion editor Philippa Moroney.

When: October 18, 7pm and 8.30pm
Where: AFF Runway, Torrens Parade Grounds
Tickets: from $79

A model wears a GretaKate skirt and Ryderwear top.

Hit the mall
Rundle Mall will be even more stylish than usual, with a two-day Vogue Festival taking over the central shopping precinct, offering consumers a sneak peek at the hotly anticipated new H&M store.

Shoppers have the chance to win vouchers ahead of the store’s opening on November 2 in the newly redeveloped Rundle Mall Plaza, as well as the chance to be the first to shop there ahead of the public opening.

During last year’s Vogue Festival Rundle Mall recorded $45 million in sales and a 21% boost on its usual activity. About 230,000 visitors are estimated to have poured into the shopping strip across the festival.

The 2018 Vogue Festival will also bring entertainment, styling sessions, pop-up bars, DJs and exclusive shopping offers.
David Jones ambassador Jessica Gomes and Vogue Australia editors will also make an appearance.

When: October 19, 20
Where: Rundle Mall
Tickets: free

Spot the next generation in fashion
Emerging local designers will showcase their pieces for the AFF TAFE SA showcase, entirely produced by TAFE SA students from hair and makeup, lighting, visual merchandising, catering, event management, and music and graphics fields.

Second and third-year design students will present looks that represent their vision of ‘athleisure’, which is one of the fastest growing sectors in the global fashion industry.

When: October 19, 6pm
Where: AFF Runway, Torrens Parade Grounds
Tickets: front row $50, second row $30, standard: free.

Slow it down on Saturday
The fashion world revolves around new trends. But what about designers who are slowing it down and championing for sustainable and ethical fashion?

October 20 is Slow Saturday, a three-part day where guests will attend a runway styled by Vogue Australia fashion editor Philippa Moroney featuring a collection of sustainable brands. Vintage threads and surplus stock will also get a restyled run.

Tasting Australia’s Simon Bryant will prepare a three-course lunch teamed with Wicks Estate Wines.

The day will also include a discussion with Vogue Australia’s sustainability editor at large Clare Press and a team of local SA designers who are also slow fashion enthusiasts.

When: October 20, from 11.30am
Where: AFF Runway, Torrens Parade Grounds
Tickets: from $120

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